Sendero

The undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pick...

A proper guayabera with pearl snaps? Yup, we went there. Inspired by ol' Willy's pop's old-school guayaberas, this one's based on how they "used to...

Ain't a good idea to 50/50 a longhorn. Trust us, cowboy. Daggum flip kick on the other hand? A stunt like that'll land ya one heckuva sponsorship. ...

When you're lost in the Galactic West, ridin' a horse named Jupiter in the asteroid belt, a laser-proof sidekick is all you need to stay on the str...

Miles of open road, a half-full tank, and no place to be. The desert moves at its own pace, and so does she. The sun dips low, the air turns crisp,...

Different mother, still my brother. Six shooters and samurai swords? It's all basically the same. Underneath it all, we're just two old souls searc...

A cowboy's best advice was always, "Easy does it." Now this isn't just a phrase - it's a way of life. Whether you're wranglin' cattle, fixin' fence...

La aguila ain't here to make friends-it's here to rule the sky and steal your lunch. One minute, it's soaring like a symbol of freedom, the next, i...

We got basic white single cab pickups and clicky pens with our name on 'em. If that doesn't tell ya we mean business, maybe these clipboards full o...

Heart beating heavy in your ears, the unmistakable smell of fuel and burning rubber (perhaps some manure), this is the race of a lifetime. Everythi...

"Howdy Partner" is so 1800's. "Howdy Dude" is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie....

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!.

The rattlesnake doesn't go lookin' for trouble-but it sure as hell knows how to end it. Coiled up, cool as a preacher's handshake at a poker table,...

It's the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab ...

It's the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab ...

Sometimes you plan it, but most nights it just sneaks up on ya. Next thing you know, you're sitting at a Waffle House at 3am drinkin' cheap black c...

We ain't got the fastest car, we ain't got Schumacher, and we sure don't have a plan. But what we do have is a full cooler, a pit crew that runs on...

These cowgirls ain't givin' the table up that easy, amigo. If you want in, you're gonna have to play 'em for it. Just don't put too much money on t...

If you're gonna wear it, ya gotta learn how to tip it. And while we're at it, ya better learn how to take it off before steppin' into a tatami room...